
Exam format
Adobe Certified Expert - Real-Time CDP Business Practitioner Exam Format
Everything the official exam blueprint specifies: question count, time limit, scoring and the weight each domain carries. The Adobe Certified Expert - Real-Time CDP Business Practitioner certification validates a professional's ability to architect, implement, and optimize customer data platforms using Adobe Real-Time CDP. It covers data ingestion from various sources, identity resolution, audience segmentation, and activation across multiple channels. The exam tests knowledge of Adobe Experience Platform, XDM schemas, data governance, and measurement strategies. Certified individuals demonstrate expertise in unifying customer profiles to deliver personalized experiences at scale while ensuring compliance with data privacy regulations. This certification is ideal for marketing technologists and data practitioners seeking to deepen their skills in customer data management and activation strategies.
- 50 questions
- 50 min
- 56% to pass
- 5 domains
Exam facts at a glance
What we know about this exam, and where the information comes from.
| Specification | Value |
|---|---|
| Questions | 50 |
| Time limit | 50 minutes (60s per question) |
| Passing score | 56% |
| Domains | 5 |
| Level | Professional |
| Question bank here | 50 questions |
| Source | Certilum's own record — the vendor does not publish this figure |
Official domain weights
The percentage of the exam each domain carries. Weight your revision by these numbers, not by what you find hardest.
| Domain | Weight | Topics | Practice Qs |
|---|---|---|---|
| Measurement and Optimization | 20% |
| 10 |
| Data Ingestion and Management | 25% |
| 12 |
| Real-Time CDP Overview and Strategy | 15% |
| 8 |
| Audience Segmentation and Activation | 30% |
| 15 |
| Governance, Compliance, and Security | 10% |
| 5 |
The heaviest domain is Measurement and Optimization at 20%, and that is where lost points cost you the most. Certilum scores you per domain so you can see the difference between a knowledge gap and a formatting problem.
Note from the vendor record: Note: code AD0-E614 corresponds to the Professional level (Adobe Real-Time CDP Business Practitioner Professional), not Expert. 50 questions, 100 min. Official exam page
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Frequently asked questions
Everything you need to know about the Adobe Certified Expert - Real-Time CDP Business Practitioner exam.