Adobe Certified Expert - Real-Time CDP Business Practitioner

Exam format

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Adobe Certified Expert - Real-Time CDP Business Practitioner Exam Format

AD0-E614

Everything the official exam blueprint specifies: question count, time limit, scoring and the weight each domain carries. The Adobe Certified Expert - Real-Time CDP Business Practitioner certification validates a professional's ability to architect, implement, and optimize customer data platforms using Adobe Real-Time CDP. It covers data ingestion from various sources, identity resolution, audience segmentation, and activation across multiple channels. The exam tests knowledge of Adobe Experience Platform, XDM schemas, data governance, and measurement strategies. Certified individuals demonstrate expertise in unifying customer profiles to deliver personalized experiences at scale while ensuring compliance with data privacy regulations. This certification is ideal for marketing technologists and data practitioners seeking to deepen their skills in customer data management and activation strategies.

50 questions
50 min
56% to pass
5 domains

Exam facts at a glance

What we know about this exam, and where the information comes from.

SpecificationValue
Questions50
Time limit50 minutes (60s per question)
Passing score56%
Domains5
LevelProfessional
Question bank here50 questions
SourceCertilum's own record — the vendor does not publish this figure

Official domain weights

The percentage of the exam each domain carries. Weight your revision by these numbers, not by what you find hardest.

DomainWeightTopicsPractice Qs
Measurement and Optimization20%
  • Evaluate segment performance and audience health metrics
  • Set up and interpret data dashboards and reports in Real-Time CDP
  • Implement A/B testing strategies for audience targeting
  • +1 more
10
Data Ingestion and Management25%
  • Configure data sources and schema design using XDM (Experience Data Model)
  • Manage identity namespaces and identity graphs for customer profile unification
  • Implement data ingestion via streaming and batch data sources
  • +1 more
12
Real-Time CDP Overview and Strategy15%
  • Describe the purpose and value of Adobe Real-Time CDP
  • Identify key use cases for customer data unification and activation
  • Explain the role of Real-Time CDP within the Adobe Experience Cloud ecosystem
  • +1 more
8
Audience Segmentation and Activation30%
  • Define and build segments using Adobe Experience Platform Segmentation Service
  • Utilize advanced segmentation features like sequential and dynamic segments
  • Activate audiences to marketing destinations (social, email, advertising platforms)
  • +1 more
15
Governance, Compliance, and Security10%
  • Apply data usage policies and consent management frameworks
  • Ensure compliance with GDPR, CCPA, and other privacy regulations
  • Manage data access controls and sandboxes within Adobe Experience Platform
  • +1 more
5

The heaviest domain is Measurement and Optimization at 20%, and that is where lost points cost you the most. Certilum scores you per domain so you can see the difference between a knowledge gap and a formatting problem.

Note from the vendor record: Note: code AD0-E614 corresponds to the Professional level (Adobe Real-Time CDP Business Practitioner Professional), not Expert. 50 questions, 100 min. Official exam page

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Everything you need to know about the Adobe Certified Expert - Real-Time CDP Business Practitioner exam.