Adobe Certified Expert - Marketo Engage Business Practitioner

Exam format

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Adobe Certified Expert - Marketo Engage Business Practitioner Exam Format

AD0-E559

Everything the official exam blueprint specifies: question count, time limit, scoring and the weight each domain carries. The Adobe Certified Expert - Marketo Engage Business Practitioner certification validates a professional's ability to effectively use Marketo Engage to create, execute, and measure marketing campaigns across email, events, and digital channels. It focuses on hands-on skills such as building assets, managing lead data, implementing scoring models, and analyzing marketing ROI. This certification is ideal for marketing operations specialists and campaign managers who work daily within the Adobe Marketo Engage platform. It confirms proficiency in managing the full marketing lifecycle—from audience segmentation and asset creation to revenue attribution and reporting. Achieving this certification demonstrates you can bridge the gap between marketing strategy and technical execution within Marketo Engage, ensuring campaigns deliver measurable business results.

50 questions
50 min
64% to pass
7 domains

Exam facts at a glance

What we know about this exam, and where the information comes from.

SpecificationValue
Questions50
Time limit50 minutes (60s per question)
Passing score64%
Domains7
LevelExpert
Question bank here50 questions
SourceCertilum's own record — the vendor does not publish this figure

Official domain weights

The percentage of the exam each domain carries. Weight your revision by these numbers, not by what you find hardest.

DomainWeightTopicsPractice Qs
Analyze and Report on Performance5%
  • Use Performance Insights to analyze marketing effectiveness
  • Create custom reports and dashboards
  • Build revenue attribution reports (first touch, multi touch)
  • +2 more
2
Manage Master Data and List Imports15%
  • Import and manage static and smart lists
  • Perform data cleanup using deduplication rules
  • Configure field management (custom fields, picklists, formulas)
  • +2 more
7
Design and Build New Assets and Forms15%
  • Design responsive email assets using the WYSIWYG editor or HTML
  • Create landing pages with forms and progressive profiling
  • Implement form validation and field visibility rules
  • +2 more
8
Manage, Execute, and Measure Email Campaigns15%
  • Set up and execute email marketing campaigns
  • Implement audience segmentation for targeted sends
  • Create and manage email templates
  • +3 more
8
Manage, Execute, and Measure Other Digital Channels10%
  • Set up and manage social media campaigns
  • Execute display ad campaigns and manage landing pages
  • Integrate mobile push notifications and SMS messaging
  • +1 more
5
Manage Person Accounts, Lead Lifecycle, and Scoring20%
  • Administer the lead lifecycle model (statuses, stages, transitions)
  • Design and implement scoring rules (behavioral and demographic)
  • Manage person record merges and field updates
  • +2 more
10
Manage, Execute, and Measure Webinar, Event, and Engagement Programs20%
  • Configure event and webinar programs
  • Manage integration with webinar providers (e.g., Zoom, ON24)
  • Create and track engagement programs (nurture, drip campaigns)
  • +2 more
10

The heaviest domain is Analyze and Report on Performance at 5%, and that is where lost points cost you the most. Certilum scores you per domain so you can see the difference between a knowledge gap and a formatting problem.

Note from the vendor record: AD0-E559 exam (Marketo Engage Business Practitioner Expert). Adobe indicates an updated version exists (AD0-E562) and that the current AD0-E559 exam stops being offered as of 30-Oct-2026. Official exam page

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